Netflix subscribers in the United States are about to see a price hike across all subscription tiers.
The service’s most popular plan will increase from $11 to $13 per month for HD streaming. Netflix’s most expensive plan, which offers 4K content and up to four simultaneous streams on different devices, will increase from $14 to $16. And the service’s basic plan, which doesn’t offer HD, will raise from $8 to $9.
These price hikes will affect all new subscribers immediately, according to AP, with current subscribers set to experience the hike over the next three months.
Netflix CEO Reed Hastings has said in the past that incremental price hikes will be needed as the company invests more money in original series and licensing popular programming.